Sincerity is Everything
A guiding light for creators struggling in the 21st century technosheen.
Honestly, there’s nothing I hate more than a 21st century snake oil salesman. You know the type. Most of them are at SXSW right now.
Okay, maybe that’s mean. I’m sure there are some perfectly lovely people there, too.
A few years ago, they were all talking about Search Engine Optimization and trying to sell you on Wordpress. Now they’re all talking about blockchains and managing your personal brand, and trying to make yourself into an Influencer.
God, I hate that word. Influencer. It’s a plague on your culture. It reduces your value to a blue checkmark by your name on a social media platform. Either you’re an Influencer, changing the world, or you’re an Influencee, who’s being sold on their shit, being asked to buy their shit.
You’re either a product, or you’re being asked to buy a product in the form of a person. What a toxic dichotomy. It leaves no room for just being a person, with shit to say and stories to tell.
There’s something about reading articles by these folks that feel like they’re being written through a layer of slime. Anything to obscure their own light. They wrap themselves up so close in their product endorsements and their brand deals…
